Click fraud issues in advertisements
Click Fraud?
Not much different from real life, in an AdWords and AdSense business bond can also occur fraud. Usually this happens precisely from the side of the publisher. Surely you have heard of the case of a fraudulent practice called "click fraud", but whether you know correctly what is meant by click fraud and how do they do that?
As we already know that every payment that Adsense makes to publishers, the amount of revenue is based on the number of clicks by publisher's blog visitors to the ad banners installed. So that publishers do click fraud in an effort to get more paid.
So in short, click fraud is an attempt by someone to manipulate the number of clicks to increase the amount of payment they get from AdSense.
There are many ways that publishers cheat, they use many methods either through script manipulation installed on their site, or other methods. Some people use simple and imperfect carra usually between new players or they are still not used to doing this. There are also those who use various methods of cheating, so that every visitor clicks on each side of the site will click on the banner. But for this one is arguably a complicated technique because it is quite sophisticated.
There are also publishers who use a program to manipulate the number of clicks by imitating clicks every time someone clicks on the ad banner. So it could be 1 person clicks will count 2 or more. This is an automatic click program that is usually set using scripts and entered into the site in the theme of the site to work. People usually refer to this as "hitbots".
But which is still unfortunate (a few years ago) the Adsense protection scheme is still fairly imperfect so that everyone can have a way to overcome the protection mechanism. Even the bad thing is you can find a way to do this only by searching through Google's search engine search results.
While the worst thing done in an attempt to use this fraudulent method is to rent or pay residents in poor countries to work by clicking on ads on the publisher's website, allowing those who work sitting all day just to click on these ads. So that publishers can get a lot of money without any difficulties, while workers are only paid 0.50 $ for every hour they pass.
But of course this is a bad thing and not a good mechanism, because advertisements only get a large number of clicks coming from one IP address, but they occur continuously. Of course it will be easier for Google to detect these things. And they will be easier to take action because of this action. It could be that Google will block sites that, do fraud or even sue the publisher.
And still there are some fraudulent methods practiced by publishers so that they are not identified as having clicks from just one address. Usually the proxy server method is one of the most frequently used techniques. So that people can open the internet with computers in country B but are controlled by computers in country A, and when clicking it will look like a click from the computer state B earlier, and later can also use C or other countries. have, because usually this can happen because the computer has been hit by a trojan that is sent to all computers in the world.
And don't think that cases like this only occur in a number of circumstances. Because in reality there are many who practice this in order to find a great advantage for themselves without thinking of the losses that are perolen by others.
With many of these cases occurring, making large advertising companies such as Adsense have to increase their supervision and protection in overcoming this click fraud, because in the future it can have a bad effect on the continuity of advertising. Advertisers will get a big loss from what they should not pay, other publishers who are not involved can no longer enjoy advertising and advertising companies lose their resources.
Google has strived to have the best way to deal with click fraud, they have tightened the policies they have and some time also requires publishers who do click fraud and cause big losses. However, even though there is still a lot of space that must go through repairs, and search engines are still working on their best way of dealing with it.
It is estimated that 20% of the total number of clicks that have been made or are just being done is a series of frauds that clicked on. Some people think that they believe that the number can actually double than before, all of them are "perpetrators" in order to increase their income through easy means.
There are many ways and schemes carried out by people in an effort to click fraud, one of the well-known techniques is click rings, which are a group of publishers who copy clicks on each of their sites and have certain agreements in doing so. Or the other worst way by sending spam links to many email accounts to get clicks.
Even though Google Adsene can still handle click fraud in its work, it still brings concern to the advertisers who use AdWords. Even if the most profit is calculated, there will still be advertisers because their products can be promoted and spread to various sites and existing sites. But still they will suffer losses because they have to pay some money that they should not pay.
There are various ways that advertisers and companies can do to handle this click fraud. But still the biggest hope in this case is from Google Adsense. They are still the biggest hope of advertisers to solve this problem.
Not much different from real life, in an AdWords and AdSense business bond can also occur fraud. Usually this happens precisely from the side of the publisher. Surely you have heard of the case of a fraudulent practice called "click fraud", but whether you know correctly what is meant by click fraud and how do they do that?
As we already know that every payment that Adsense makes to publishers, the amount of revenue is based on the number of clicks by publisher's blog visitors to the ad banners installed. So that publishers do click fraud in an effort to get more paid.
So in short, click fraud is an attempt by someone to manipulate the number of clicks to increase the amount of payment they get from AdSense.
There are many ways that publishers cheat, they use many methods either through script manipulation installed on their site, or other methods. Some people use simple and imperfect carra usually between new players or they are still not used to doing this. There are also those who use various methods of cheating, so that every visitor clicks on each side of the site will click on the banner. But for this one is arguably a complicated technique because it is quite sophisticated.
There are also publishers who use a program to manipulate the number of clicks by imitating clicks every time someone clicks on the ad banner. So it could be 1 person clicks will count 2 or more. This is an automatic click program that is usually set using scripts and entered into the site in the theme of the site to work. People usually refer to this as "hitbots".
But which is still unfortunate (a few years ago) the Adsense protection scheme is still fairly imperfect so that everyone can have a way to overcome the protection mechanism. Even the bad thing is you can find a way to do this only by searching through Google's search engine search results.
While the worst thing done in an attempt to use this fraudulent method is to rent or pay residents in poor countries to work by clicking on ads on the publisher's website, allowing those who work sitting all day just to click on these ads. So that publishers can get a lot of money without any difficulties, while workers are only paid 0.50 $ for every hour they pass.
But of course this is a bad thing and not a good mechanism, because advertisements only get a large number of clicks coming from one IP address, but they occur continuously. Of course it will be easier for Google to detect these things. And they will be easier to take action because of this action. It could be that Google will block sites that, do fraud or even sue the publisher.
And still there are some fraudulent methods practiced by publishers so that they are not identified as having clicks from just one address. Usually the proxy server method is one of the most frequently used techniques. So that people can open the internet with computers in country B but are controlled by computers in country A, and when clicking it will look like a click from the computer state B earlier, and later can also use C or other countries. have, because usually this can happen because the computer has been hit by a trojan that is sent to all computers in the world.
And don't think that cases like this only occur in a number of circumstances. Because in reality there are many who practice this in order to find a great advantage for themselves without thinking of the losses that are perolen by others.
With many of these cases occurring, making large advertising companies such as Adsense have to increase their supervision and protection in overcoming this click fraud, because in the future it can have a bad effect on the continuity of advertising. Advertisers will get a big loss from what they should not pay, other publishers who are not involved can no longer enjoy advertising and advertising companies lose their resources.
Google has strived to have the best way to deal with click fraud, they have tightened the policies they have and some time also requires publishers who do click fraud and cause big losses. However, even though there is still a lot of space that must go through repairs, and search engines are still working on their best way of dealing with it.
It is estimated that 20% of the total number of clicks that have been made or are just being done is a series of frauds that clicked on. Some people think that they believe that the number can actually double than before, all of them are "perpetrators" in order to increase their income through easy means.
There are many ways and schemes carried out by people in an effort to click fraud, one of the well-known techniques is click rings, which are a group of publishers who copy clicks on each of their sites and have certain agreements in doing so. Or the other worst way by sending spam links to many email accounts to get clicks.
Even though Google Adsene can still handle click fraud in its work, it still brings concern to the advertisers who use AdWords. Even if the most profit is calculated, there will still be advertisers because their products can be promoted and spread to various sites and existing sites. But still they will suffer losses because they have to pay some money that they should not pay.
There are various ways that advertisers and companies can do to handle this click fraud. But still the biggest hope in this case is from Google Adsense. They are still the biggest hope of advertisers to solve this problem.