How to correctly identify click fraud and how to manage it

Click fraud is one of the most annoying problems for advertisers. One way to eradicate this is by tracking and identifying practices of click fraud. With so many resources spent by advertisers as a result of cheating this is the reason why search engines invest most of their time to deal with these problems and things related to this. This click fraud is said to be the biggest reason advertisers are drained of money, almost 30% of their expenses are exhausted because of this. Especially for those advertisers who are at the national and international level.

One way that many advertiser service companies have done in dealing with this problem is tracking IP repetition. That is a series of algorithmic formulas that have been designed to monitor and detect IP addresses that are considered to carry out suspicious click actions using the same address repeatedly. This algorithm at least helps to distinguish between IPs that cheat and track where the perpetrators are.

But still there are some obstacles in this case, there are things that affect the difficulty of tracking. Like actors who use internet networks through dial-up models, DSL or cable modems. That's because every time they open a new session they will get a new online IP address too and make them easy to skip this check. Besides that, there are now a lot of circulating computer software or browser extensions that can be used to hide the IP address of the original device. And become one way to "Cheating" Google. Several other cars have also been tried by search engines or other related parties. One of them is by using Cookies or session trackers, but still there are various other ways to do click fraud to solve this problem.

But both from advertising companies and search engines also do not stop there in trying various efforts. They continue to develop methods that are considered capable of handling this problem. Such as developing special software that is more comprehensive, which is able to display profiles and click-through activities and allows companies to easily identify which types of fake clicks are. Although at present this is still considered an annoying or ineffective thing. But let's look at the future. Whether all of that will be a good thing or vice versa.

Even some time ago, the problem of click fraud became a hot topic that was widely discussed. And made headlines in various media.

But you don't need to worry too much, because there are several ways you can do it yourself to handle this. First, you have to rely on search engine optimization so that your website becomes SEO Friendly and allows you to get stable organic traffic. If you succeed in making your site optimized properly, it will increase the potential for high payoffs on your adverts, and minimize the practice of click fraud. Likewise with high ranking organically but there is no clickthrough rate by making the costs associated with PPC invalid. Although this method can be said to be natural in overcoming it, it can take longer so you can see the results, but it is much better. You don't need to worry about anything because technical traffic and natural clicks are far more than click fraud. And cheaper in SEO costs almost 25-30% for the long term.

With the growth of PPC advertising that is quite increasing, especially AdSense. And making a business like this become more promising, surely it will also bring the impact of the growing practice of click fraud that is done. Fear if this keeps happening will make the user trust in online advertising media as their promotional tool. Therefore there must be follow-up in this regard to find ways to effectively deal with existing fraud.

How to correctly identify click fraud and how to manage it

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