When is the right time to redesign our websites?
Having a website is one fun thing, and also we can get certain benefits from our website. Especially if we are able to bring in many visitors every day.
And some of the benefits we can get from the number of visitors to our website, including from AdSense. It is common knowledge that the majority of website owners seek profits from AdSense to meet their needs including caring for the website they manage.
The number of stable visitors can make our AdSense income become large, and this is our job to maintain the number of visitors. Makes them linger reading every content and attracts their interest to keep returning to our website.
But how do we keep visitors coming and returning?
A. Search Engine Optimization aka SEO
The majority of website owners and SEO practitioners say that SEO Optimization is the best way to do that. Making our website appear at the top of search engines so that visitors find it easy.
But SEO itself is not an easy practice to master, even most people hire SEO optimization services to companies or experts in their fields.
B. Write interesting content
SEO won't be enough if we don't have interesting content. That has become a basic thing in implementing SEO. Attractive content is the reason why visitors keep coming and staying long on websites. Writing out our best content that provides the best solution to the problems that visitors are looking for, describes in detail what they have to do, places additional visualizations such as pictures or videos so that visitors understand more, neat word writing and easily understood language by visitors, all of them are important aspects that need to be considered by the author before presenting content to them.
But let's think again, is that enough?
If we look at the existing competition, in fact there are many sites in the search results that present articles not much different from ours. And there is always a big possibility for them to shift our position in the search results and make our website ranking drop. Moreover, there are many sites created just to pursue income and optimize SEO, of course this can lead visitors to not know which sites they like yesterday and visit (in the sense of our website).
Then how can we be able to make visitors prefer our website even though the position in the search results is below other sites? "Have a different and unique Special Design"
If we look at large sites like Wikipedia, Facebook, Twitter and many other popular sites that have designs, colors that make them have their own uniqueness. Of course this will make visitors easy to remember us. The names we have on websites plus unique designs will make them think "I know this site, good design and interesting content are there, I've been there before and I'm sure this site has the best answer for what I'm looking for". They will have that thought every time we find the name of our site or the logo that we have. Make them prefer to visit than other sites in the search results.
But if you don't have an attractive design, do you start thinking about redesigning your site?
If you are thinking of redesigning your site just for that matter then that is not the right choice. The design that you do must have certain right reasons. If you don't have it, don't eat it first. Because if you still doubt it is actually a bad thing that will approach the survival of your website.
But this is not very meaningful if you are sure to redesign your site and have the right reasons to do it. Moreover, you yourself will definitely not be satisfied if your website looks flat and ordinary, visitors are also able to feel more happy and will be surprised to find the fact that the site they are visiting has an attractive appearance and good content.
And if you are fully sure, then you need to read the following points that you must look at and do correctly before starting to redesign your website.
Redesigning your site is the same as changing your appearance completely and differently than before, this can be worse or better for your website. Maybe what will happen first is user experience. They will be surprised by the new appearance of your site and little to recognize it. Bad things will happen maybe they will leave your site because they think that this is a different site not what they want to visit or they think they are wrong to visit. Therefore it is a good idea to maintain the old characteristics of your website, for example the logo that you have.
If you succeed in redesigning your website, it is likely that they will like it, keep them coming and come back to your website to find the best answer they need. And the good news is that you will continue to have a stable number of visitors so you can increase revenue from your AdSense ads.